Cutbacks in GLP-1 Insurance Coverage Are Forcing Marketers to Pivot
Employer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of GLP-1 drugs to reverse course.
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Publishers Are Spending Hundreds of Millions a Month Buying Traffic
Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines
Super Bowl 61 Ad Tracker: Complete List of 2027 Super Bowl Commercials
Regarding Super Bowl LXI, airing live on Valentine’s Day, Feb. 14, 2027, from SoFi Stadium, the company said in August that it had 58 brands across 34 distinct categories lined up for the game, including f...
Super Bowl 61 Ad Tracker: Complete List of 2027 Super Bowl Commercials
Regarding Super Bowl LXI, airing live on Valentine’s Day, Feb. 14, 2027, from SoFi Stadium, the company said in August that it had 58 brands across 34 distinct categories lined up for the game, including f...
Booze, Romance, and the Female Gaze: The Trends We're Tracking for Super Bowl 61
Will Taylor Swift perform at the Super Bowl LXI halftime show? We don’t know—but she’s the artist fans most want to see, according to a recent Vegas Insider survey. Could viewership hit 130 million peo...
My Code Names New CRO, CFO, and COO as It Pushes Deeper Into Video
The leadership overhaul includes two external hires and an internal promotion, rounding out a new executive team.
TurboTax Taps AKQA to Appeal Towards Gen Z With Digital Video and Content
TurboTax is hoping a new partnership with AKQA can help ensure a new generation of taxpayers chooses to file with its offerings instead of its competitors.
Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce
Ahead of New York Fashion Week, Duolingo created a capsule collection that doubles as pronunciation lessons for fashion brands.
Five Guys Chooses Mirimar as Creative AOR to Share Its Story and Go Beyond Word-of-Mouth
Highlighting the burger chain’s cult-like following will be central to future creative campaigns.
Dunkin' Answers the Sixth Spice Girl Mystery With Pumpkin Spice
Dunkin’s fall ad reunites 2 Spice Girls and reveals there was once a sixth member.
Established Brands Should Learn From Insurgents Without Trying to Become One
Insurgents seem to defy convention, they convert devoted communities and achieve extraordinary visibility with modest resources. But it’s false to assume their success comes from marketing techniques that...
The Innovation Playbook: Mastercard, Newell Brands, and Uber Advertising Leaders on AI, Data, and Brand Growth
How Mastercard, Newell Brands, and Uber Advertising are balancing performance marketing with brand building.
How to Modernize Marketing in a Legacy Industry With Danielle Wuschke Paige of Nixon Peabody
Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence.
Kitchen Table Finances: Intuit on AI and Everyday Money Management
Mark Notarainni the three marketing and technology elements redefining consumer financial empowerment.
ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront
Media buyers share their candid takes on this year’s upfront and Disney’s Super Bowl deals.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Hershey's to Cheez-It
Hershey’s, Cheez-It, Allstate, BMW, Amazon, and more are behind the week’s most notable ads.
How Community Platforms Drive Emotional Connection and Brand Loyalty
Marketing isn’t a game, but it comes with high-stakes decisions—and when marketers embrace new approaches, they can create brand moments that last.
How Lowe's Turned Its NFL Sponsorship Into a Play for Gen Z
As Lowe’s revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
Personalization No Longer Wins. Relevance Is the Real Competitive Advantage
The real solution requires a connected system that combines identity, customer behavior, and business signals.
Nvidia Confirms Purchase of Hugging Face for Nearly $13 Billion
The deal is the chipmaker’s second-largest acquisition as Nvidia stakes its future on open-source AI.
Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of...
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture
Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google won’t be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
The $5.6 billion multinational said it was “impressed by the strength” of the six-year-old brand.