A Look Inside the 2026 TikTok Partner Innovation Awards
The TikTok Partner Innovation Awards recognize companies across the industry that are helping advertisers unlock stronger results through innovation, execution, and measurable business impact.
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One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
Marketers on the Move: Hires at Gap, Saucony, Fanatics, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Ads of the Week: 10 Campaigns That Caught Our Eye, From Dove to Hinge
Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week’s standout ads
ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
Purpose and Practice: Transforming Health Brands for the Modern Consumer
How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
Streaming TV Ad Strategies Need a Reset
The new media landscape is developing rapidly, causing some marketers to struggle with what’s myth and what’s reality when it comes to streaming TV.
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
Mark Marshall talks NBCU’s upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.
Outgoing Weber Shandwick CEO Jim O'Leary Joins Penta
O’Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
Supergoop's Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
How to build a great marketing team in the age of tech transformation.
Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
‘Can’t Believe We Met on Hinge’ is first campaign under new marketing leader Tamika Young.
Agencies Say New Cannes Lions Entry Rules Are 'Burdensome,' But Necessary
Agencies describe tougher entry process as Cannes’ new awards rules face their first test after a year of scandal
Retail Advertising Firm Stratacache Liquidates Its U.K. Business
The in-store company's assets will be sold to pay off debts.
Google Knocks Apple Out of First Place on Kantar's Most Valuable Brands List
The annual ranking for 2026 shows AI companies are emerging as brands in their own rights
The New Playbook for Streaming TV Ads
Unified streaming is reshaping TV advertising by bringing fragmented viewing, lifestyle content, and interactive formats together to create more measurable opportunities for marketers.
Jeep Wrangler Marks 85 Years With Muscle From Captain America
The campaign coincides with both brands’ 85th anniversaries and America’s 250th birthday
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads
TikTok is investing more aggressively in AI ads infrastructure while deepening its walled garden.
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
YouTube’s Brandcast Puts Creator Partnerships Front and Center
Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why "the future of brand is trust, not social.”
Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.
The Media Plan Is Dead for Healthcare Marketing
For healthcare brands to remain relevant, their marketing must shift from static media plans to real-time, signal-driven engagement.
Gold House Turns Its Gala Into a Brand Partnership Playbook
Gold Gala featured activations and experiences from brands that share Gold House’s mission.
Why Some Brands Chose Stagecoach Over Coachella This Year
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche