6 small agency leaders shaping their companies and communities
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make a big impact.
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How Gen Z is changing the rules of sports fandom for brands
Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.
How Newell Brands’ global head of media is building a unified cross-channel operation
James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.
Marketers are scared and scarred. They don’t have to be
The best tools don’t have to come from the same vendor—they just need to be able to work together.
Courage’s Steve Horn and Mina Mikhael on opening in New York and betting on taste and craft
The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands today.
Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity
The new campaign, which has an edgier tone than the brand's previous work, comes after disappointing first-quarter sales.
DoorDash visits chaotic homes frozen in time desperately in need of deliveries
Four Sam Brown-directed spots feature single continuous camera moves to tell stories of just-in-time deliveries.
Wendy’s hires former McDonald’s CMO Tariq Hassan
HomeNewslettersReturn to homepageReturn to homepage2026 Leading WomenCreativity Top 5Apply to Small Agency NetworkCMO Strategy & TrendsAgency Review TrackerFood & BeverageWendy’s hires former McDonald’s...
Instagram for TV’s creator campaign makes scrolling a shared experience
Instagram is teaming up with four creators to show how its TV app can turn solo scrolling into a communal experience.
Inside Grow Therapy’s ads about living better, not just managing a crisis
KDSP’s musical “Key Change” spots explore moments where characters catch old patterns and respond differently.
Brand Marketer of the Month—Gap’s Fabiola Torres on how emerging talent, music and co-creation keep the...
Gap CMO Fabiola Torres discusses the clothier’s new fall campaign and its recent collab with Hailey Bieber.
How YouTube monetization is changing for the platform’s smaller creators
YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on the platform, experts told Ad Age.
Agency Brief—3M set to wrap agency review, Special US hires first chief design officer
This week, we’ve got the scoop on 3M’s move to consolidate creative and media duties under one roof, plus H&R Block’s agency review.
How the Honey Deuce became the US Open’s $17 million ritual
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
Michaels puts Angela Kinsey back on the Party Planning Committee—inside the campaign
The “Office” star discusses the work from It’s Advertising Time and her own approach to entertaining.
How Costco is a marketing amplifier for upstart tea brand Saint James—and other ways it’s fueling growth
Saint James co-CEO Brad Neumann, a co-founder of the popular tea brand, joins the Marketer's Brief podcast.
Neutrogena faces backlash after Hayden Panettiere’s death—how the brand should respond
The skincare brand is facing boycott calls for allegedly dropping Hayden Panettiere years ago when she went public with her postpartum depression.
Data Unfiltered—Epsilon’s Kate Sirkin on how human-led insights decode consumer behavior, even as AI sc...
Sirkin describes AI as a tool marketers can use to understand not just the who, but the why.
How marketers can evaluate AI tools—experts weigh in on where to invest
Marketers are feeling pressure to adopt AI, but it’s not always clear which tools to buy or build. Ad Age put together this guide to help.
How brands can grab consumer attention in this fragmented environment
The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off when everything, and everyone, comes together to celebrate.
Jamie Oliver sets out to find himself in Life360’s new comedy microdrama
Baby Teeth’s first work for the Jamie Oliver Group turns location sharing into the theme of a short-form comedy series.
Disney’s World Princess Week short puts a new spin on happily ever after
Alex Prager directs Fallon’s four-minute film made with physical castles, puppets, handmade costumes and a live orchestra.
20 creative campaigns to know about today
Uber Germany wryly questions people’s travel habits, and JCPenney cures your bad shopping habits at a retreat.
Four ways brands are thinking differently about brick-and-mortar stores
Quiet hours, dance parties and branded bars are giving consumers reasons to show up IRL.