Apple brings melodrama to new iPhone microdrama inspired by telenovelas
The mobile-first “Shot on iPhone” series for the Mexican market uses the device’s camera for dramatic reveals and lingering close-ups.
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AI search does not care about your website
If your content isn’t structured for machine consumption, it may not show up at all.
Hanes ties comfort to confidence in bold brand refresh from Special US
The new creative direction includes Nick Ball spots, out-of-home ads and a redesigned logo.
How ChatGPT advertising works now—and what marketers still need
Four agency leaders on what’s actually available on the platform, what they’re still waiting for and how it’s responding to early tests.
How America’s Hottest Brands are winning with feedback, fandom and smart collaborations
Ad Age editors go behind the 2026 America's Hottest Brands list—what other brands can learn from our 20 winners.
GM hires Nissan CMO to lead GMC and Buick marketing
HomeNewslettersReturn to homepageReturn to homepageHottest BrandsCreativity Top 5Small Agency NetworkCMO Strategy & TrendsAgency Review TrackerBrand MarketingGM hires Nissan CMO to lead GMC and Buick marketi...
5 roles changing how small agencies work—and why they’re gaining importance
Small agencies are investing in roles built for emerging pressures, from AI adoption to in-house content production.
What makes a small agency successful as clients demand more than independence
HomeNewslettersReturn to homepageReturn to homepageHottest BrandsCreativity Top 5Small Agency NetworkCMO Strategy & TrendsAgency Review TrackerSmall Agency PlaybookWhat makes a small agency successful as cli...
How to recover from a giant account loss—from a small agency that did it
Proof Advertising saw its revenue plummet six years ago after a big account loss—behind its road to recovery.
4 consumer trends for brands to watch in the second half of the year
Consumers want tangible things—not digital ownership—and will be spending big on their pets, plus other trends to watch.
DoorDash recruits Dashers with more quirky stories of everyday life
New Quality Meats creative follows four characters navigating housing, parenting and employment while earning through deliveries.
Four former Madwell executives launch their own agency
HomeNewslettersReturn to homepageReturn to homepageHottest BrandsCreativity Top 5Small Agency NetworkCMO Strategy & TrendsAgency Review TrackerAgenciesFour former Madwell executives launch their own agencyGi...
‘A Twink and a Redhead’ on landing brand deals without sanitizing their risqué comedy
Grant Gibbs and Ashley Gill (aka “A Twink and a Redhead”) on working with brands, including those that don’t seem familiar with the duo’s style of content.
Plato’s Closet built a high school hall inside a store for kids to test their outfits
Tombras created the retailer’s first national brand campaign, featuring a hidden school simulation.
Roku ads explore Roku City, imagining life inside the famous screensaver
Director Andreas Nilsson explores the fictional world in Preacher ads, supported by interactive features.
RIP, Professor Burke—how the J.K. Simmons character made Farmers famous
Brands that make culture make money, and a lot of that comes down to distinct brand assets.
Inside painkiller brands’ playbooks for winning over a brand-agnostic Gen Z
Education around active ingredients and a bit of absurdist humor are winning over the demographic.
How one creative director became a content creator—and started bringing in new business
Cole Poska, partner and creative director at Beyond Studios, is winning new clients by pitching irreverent merch concepts to brands as @spaceboycole on social media.
How brands can turn World Cup moments into innovation stories
Consumers don’t experience robotics, AI or future mobility through investor presentations and product announcements. They connect with stories, emotions and shared experiences. That’s why some of the mos...
How Bayer’s head of media is using AI-powered predictive targeting and navigating AI search
Bayer’s head of media, Maria Givens, explains how media execs should be thinking about all things AI, including search, predictive targeting, agentic buying and in-housing.
How to modernize sponsorships and deepen fan engagement, with PepsiCo’s Jonnie Cahill
Jonnie Cahill, CMO of PepsiCo International Foods, on the “scary moments” before the company’s World Cup WhatsApp campaign and how it is innovating while not betraying core brands.
Kenan Thompson directs Mike and Ike spots—the ‘SNL’ star on moving behind the camera
The Curiosity campaign is the first time the candies have been given distinct on-screen personalities.
Starbucks builds a summer platform around Pink Drink, a customer favorite
American Haiku’s “Pink Energy” focuses on the community that made the product a hit in the first place.
Kalshi airs J Balvin ad following World Cup spike in Spanish-speaking users
The brand continues its celeb-driven push to “make prediction markets more culturally relevant and engaging.”