The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity
The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity
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AI Answer Engines Pose Challenges and Opportunities for Brands
AI Answer Engines Pose Challenges and Opportunities for Brands
AI Is Bringing Retail Media Closer to the Sale
AI Is Bringing Retail Media Closer to the Sale
For Creator-Led Campaigns, Authenticity Starts Before the Shoot
For Creator-Led Campaigns, Authenticity Starts Before the Shoot
How Generative AI Will Impact Marketers and Consumers
How Generative AI Will Impact Marketers and Consumers
Possible’s Aggressive Sponsorship Push: $50K Minimums and 2027 Contracts Due Today
Possible’s Aggressive Sponsorship Push: $50K Minimums and 2027 Contracts Due Today
The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General
The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General
What It Takes to Grow a CPG Challenger Brand
What It Takes to Grow a CPG Challenger Brand
Why Audio Is a Trusted Anchor in a Digital World
Why Audio Is a Trusted Anchor in a Digital World
Inside Fox’s Upfront Pitch: Tubi and Sports Primed to Score Advertiser Growth
Inside Fox’s Upfront Pitch: Tubi and Sports Primed to Score Advertiser Growth
These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
Beyond the Myths: Your Guide to Unleashing the Power of Streaming TV
Beyond the Myths: Your Guide to Unleashing the Power of Streaming TV
OpenAI is Now Sharing Its Users’ Data With Advertisers
OpenAI is Now Sharing Its Users’ Data With Advertisers
Chinese Retail Is Shaking Up American Retail
Chinese Retail Is Shaking Up American Retail
Marketers on the Move: Hires and Exits at Chipotle, PayPal, Overtime, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Why Human Expertise Still Wins in the Age of AI
As AI fundamentally reshapes how audiences discover information, trust becomes the signal that determines what content rises to the top.
Ads of the Week: 8 Campaigns That Caught Our Eye, From Claire’s to Skittles
Brands including Skittles, Claire’s, Chivas Regal, and Budweiser are behind the week’s most notable ads.
Antonio Lucio Joins PayPal as CMO Amid Massive Restructure
The company is separating into three segments organized around PayPal, Venmo, and crypto.
Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.
Three Takeaways From Meta and Google’s Earnings Calls
Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.
X Revamps Its Ads Manager, Folding in New AI Performance Tools
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Antonio Lucio Joins PayPal as CMO Amid Massive Restructure
The company is separating into three segments organized around PayPal, Venmo, and crypto.
NBC Races Into 100th Anniversary With Kentucky Derby-Bound Promo
NBC Races Into 100th Anniversary With Kentucky Derby-Bound Promo
Netflix Ad Revenue Set to Reach $3 Billion in 2026, New Ad Products Coming
Netflix Ad Revenue Set to Reach $3 Billion in 2026, New Ad Products Coming