TV upfronts 2026—day 2 takeaways and buyer reactions to TelevisaUnivision, Disney and MrBeast
Buyers break down the importance of presentations from TelevisaUnivision and Disney as MrBeast teases new membership program.
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Stress becomes creative fuel in Apple’s new Mac spot for college students
TBWA\Media Arts Lab ad directed by rubberband follows students through drafts, deleted files and deadline-fueled inspiration.
Nice&frank’s Laura Petruccelli on brands showing up more bravely in the world
The nice&frank co-founder and chief creative officer also talks growth strategy and the unexpected blessing of having to change the agency’s name.
Creator and influencer trends brand marketers need to know about right now
Boy Throb’s first-ever performance (presented by Air), Fishwife’s partnership with sardine superfan Toni Bravo and Rare Beauty’s campaign featuring 48 Latin American models are some of this week’s cr...
TV upfronts 2026—day 1 takeaways and buyer reactions to NBCUniversal, Fox and Amazon
Buyers break down the importance of presentations from NBCUniversal, Fox and Amazon.
Joe Sedelmaier, director of classic comedy ads, dies at 92
Director Joe Sedelmaier pioneered eccentric storytelling in spots such as FedEx’s “Fast Talking Man” and Wendy’s “Where’s the Beef?”
13 creative campaigns to know about today
Johnnie Walker campaign addresses Brazil’s World Cup drought, and Generation Wild offers a charming reason to get outside.
Lilly’s new Caitlin Clark campaign frames exercise as preventive medicine
Wieden+Kennedy Portland spot, directed by Isaiah Seret, focuses on imperfect starts rather than elite performance.
McDonald’s NZ packages leftover pickle juice as an anti-cramping remedy
McCann finds a sporty new use for the briny liquid: giving it to Auckland FC players.
15 media buyer and seller predictions for the upfronts—where they align and diverge
15 media buyers and sellers give their predictions for the 2026 upfronts.
The top 5 creative campaigns to know about right now
Two World Cup campaigns top this week’s list, which is heavy on emotion and spectacle.
Upfronts 2026—what to expect from TV’s biggest week
Here's everything to know about the TV upfronts before presentations kick off this week.
Ikea campaign sees the world from the bottom of its iconic blue bag
POV-style ads in Sweden from NoA Åkestam Holst use the Frakta bag as a frame for slices of daily life.
The Ordinary mocks beauty marketing by selling produce at absurd prices
Uncommon’s experiential stunt jacks up the costs of food by wrapping it in elaborate wellness language.
AI ad of the week: Minnesota Lottery generates one cool gopher
Minnesota Lottery is not the first lottery brand to run an that uses AI-generated creative.
Agency Brief—X&O sees healthcare opportunity, SeatGeek shifts agencies
This week, we’ve got the exclusive on a sprint agency’s push into healthcare, plus all the details on SeatGeek’s new creative partner.
Marketing winners and losers of the week
A marketing blitz pays off for ‘The Devil Wears Prada 2’ and Pinterest gets an earnings boost—plus, why it was a bad week for Delta and Apple.
How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more
MCoBeauty, Bilt and Marc Jacobs have all debuted microdramas in the past year, each generating millions of views.
12 creative campaigns to know about today
Aldi’s new cowboy guide wants to show you the ropes, and the Guardian revisits its classic “Points of View” ad 40 years later.
Adidas storms the World Cup with Timothée Chalamet and a host of soccer greats
A five-minute film from Lola and director Mark Molloy blends celebrity culture, retro football style and street-game nostalgia.
Keystone Light launches apple beer with a ludicrous display of Americana
Quality Meats campaign heralds the arrival of “Kapple” following Busch Light’s breakout apple beer.
Mother New York trains men to help NYC moms lift strollers up subway steps
The agency’s upcoming workout class focuses on subway stroller hauling ahead of Mother’s Day weekend.
The top 5 celebrity brand collabs you need to know about right now
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Emerging technology trends brands and agencies need to know about
OpenAI teams with more ad tech partners for ChatGPT advertising, Google rolls out new visual measurement tools, X launches an AI-powered ads manager and more.