9 creative campaigns to know about today
Miracle-Gro replaces doomscrolling with “Bloomscrolling,” and Papa Johns brings Pizza Planet from “Toy Story” into the real world.
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OpenAI docuseries shows how AI gives IndyCar’s Ganassi team an extra edge
The new “R&D” documentary explores how AI informs Ganassi’s strategy, training and race-day decisions.
Agency Brief—Pet food brand chases rivals, global ad spend growth slows
This week, we’ve got the exclusive on an agency move as a dog food brand tries to catch up with fresh rivals.
Subway shakes up its CMO roster and agencies to solve the brand’s ‘emotional resonance’ problem
Subway brought in Publicis Groupe’s Leo New York to handle U.S. creative just over a year ago.
The Farmer’s Dog celebrates everyone’s dog in sweet Alma Har’el spots
The Epoch-produced campaign highlights ordinary moments shared between people and their pets.
Fans look weird but smell great in Axe’s comic World Cup spots
Lola Madrid turns painfully awkward fan looks into a running joke across film, print and outdoor ads.
Taylor Farms tosses more comedy into its ‘Get Your Salad Together’ campaign
Erich & Kallman expands the humorous platform to spotlight protein-packed salads and snack bowls.
Purpose marketing review—expert grades 6 campaigns from the UK to Saudi Arabia
Purpose marketing expert Thomas Kolster reviews work from Ikea, McDonald's, Tuborg and more.
Agency Brief—W+K CMO says big pitches are drying up, Best Day Brewing hires a creative agency
This week, the global CMO of W+K on client budgets, plus the exclusive on Best Day Brewing’s new AOR.
Best and worst of upfronts 2026
AI in Recent CampaignsTop 5 Creative CampaignsSuper Bowl 2026 First-time AdvertisersTV UpfrontBest and worst of upfronts 2026Gift ArticleShareExpandOlivia Rodrigo performing at Disney's upfront was a highlig...
Air Transat ads offer a plan B for those priced out of World Cup games
Courage Montreal’s campaign suggests skipping the games and going to countries competing in them.
10 creative campaigns to know about today
Andrex urges women in labor to “push like you’re pooing,” and Hinge unveils “Can’t Believe We Met on Hinge” spots.
Robert Irwin flees inflatable crocodiles in faux-epic Columbia Sportswear ad
The outdoor brand blends action-movie parody with performance footwear marketing in the Australian outback.
Gerry Graf joins Joan Creative as global chief creative officer
Gerry Graf on why he decided to move on from Slap Global, the agency he co-founded in 2020.
Microsoft cast 25 sets of twins for Windows ad straddling work and play
The Windows 11 campaign from Droga5 follows students shifting between homework, gaming and creative work.
TV upfronts 2026—day 3 takeaways and buyer reactions to Warner Bros. Discovery, Netflix and YouTube
Buyers break down presentations from Warner Bros. Discovery, Netflix and YouTube.
Behind Droga5’s diaspora—and why it’s not a ‘coincidence’
The industry's hottest boutiques share a common root. Ad Age explores why so many of them lead back to Droga5.
Even the worst of rivals can agree on this new Belgian light beer
Martens BeLite’s launch campaign imagines sworn enemies—from sharks and surfers to hunters and deer—bonding over a cold one.
The world’s most valuable brands—which AI tools made gains in 2026
Anthropic-owned Claude cracks Kantar’s annual BrandZ report as AI also helps Google and Zara.
Hawaiian Tropic revives ’90s anthem ‘I Touch Myself’ in Alix Earle dance spot
The sunscreen brand pairs TikTok-style choreography with a revived Divinyls anthem for BBH USA campaign.
Miller Lite’s World Cup soccer ball doubles as a 12-pack beer cooler
The novelty item arrives alongside a summer campaign from Mischief celebrating soccer fans nationwide.
Air backs Boy Throb’s debut concert—inside the viral boy band’s quest for legitimacy
Boy Throb, which formed just over six months ago, has more than 2.1 million online followers nicknamed the “Throb Mob.”
How Netflix forges brand partnerships and engages Gen Z fans
Netflix VP of Global Marketing Magno Herran joins the Marketer's Brief podcast to discuss brand partnerships and reaching Gen Z fans on social media.
Rising gas prices and brands—what executives are saying about consumer behavior
From Domino's to Disney, executives are flagging surging fuel costs as a growing threat to consumer spending—and some are already feeling the pain.