These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion
Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry.
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How Crocs Made a Punchline Into a Competitive Advantage
Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.
DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup
With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.
Audio First: How Tonies Is Winning the Battle for Kids' Attention
Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play.
The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa
Rosa also discusses his rise from CMO to CEO by scaling three categories.
TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
Ads of the Week: 10 Campaigns That Caught Our Eye, From Uber Eats to American Eagle
Martini, American Eagle, Uber Eats, M&M’s, and more are behind the week’s most notable ads.
Why Advertising Is Still a Relationship Business
AI is transforming advertising at scale, but the brands winning combine data, technology, and human expertise to drive smarter, measurable growth.
Sir Martin Sorrell Sees No Easy Exit for Holding Companies
Accenture should buy WPP and more insights from the S4 Capital executive chairman.
Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent
While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been looking...
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.
Hollywood Studios Hope for Movie Home Runs With MLB Tie-In
Major League Baseball is exploring new ways to show players’ off-field personalities.
Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do
ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.
Latin America's World Cup Ads Have a Secret U.S. Brands Keep Missing
Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising.
Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game
One of the fiercest rivalries in the World Cup tournament is playing out between sportswear brands.
Why the World Cup Will Have In-Game Ads For the First Time
The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports
Adweek Code And Theory And Elevenlabs Are Bringing You An Ai Radio Station At Cannes
Adweek Code And Theory And Elevenlabs Are Bringing You An Ai Radio Station At Cannes
EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketing
The deal is one of Accenture Interactive’s largest acquisitions in the past decade.
The Independent Names Chris Anthony Its President of North American Operations
The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand
The Trade Desk Executive Exodus: Who Left and Where They Went
Former executives are landing across the industry—from OpenAI and eMarketer to Index Exchange, DeepIntent and StackAdapt.
EXCLUSIVE: Kantar Hires Martina Suess Cromer As Its Top U.S. Marketer
Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing, and head of global brand and communications.
EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketing
The deal is one of Accenture Interactive’s largest acquisitions in the past decade.
EXCLUSIVE: The Trade Desk CRO Anders Mortensen Out After 7 Months
The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK has learned.
How to Turn Your CTV Campaign Into a True TV Advertising Strategy
It’s time for marketers to go beyond programmatic and build a more holistic TV strategy.