Grading 6 purpose marketing ads—expert weighs in on how to excel with simplicity
Purpose marketing expert Thomas Kolster reviews work from Huggies, Nivea, Ally and more.
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Independent agencies will have a larger presence at this year’s Cannes Lions—how they plan to stand out
Independent agencies will have a larger presence at this year’s Cannes Lions—how they plan to stand out
How Olga Osminkina-Jones turned an entrepreneurial mindset into a global marketing career
How Olga Osminkina-Jones turned an entrepreneurial mindset into a global marketing career
The most valuable signal in marketing is already in consumers’ hands
Mobile devices are living maps of intent, and marketers can gain valuable insights from them to build a richer understanding of customer needs.
13 creative campaigns to know about today
American Eagle teams up with Lamine Yamal, Skyn captures the intimacy of sports fandom, and Heineken and Heinz collab on a funky six-pack.
QuikTrip soaks up the nostalgia in artful ‘Savor Summerhood’ spots
Laughlin Constable and Prettybird directors The Coles serve up a product message wrapped in the glow of summers past.
CMOs and Cannes Lions—what award wins mean to modern marketers
Cannes Lions trophies are still valued, but only if award wins are linked to results.
Dentsu is bringing back 360i—inside its push to win back work going to smaller agencies
360i, the digital agency that was folded to create Dentsu Creative four years ago, is returning as a dedicated unit within Dentsu.
How State Farm is using AI to create timely social content during the NBA Finals
State Farm will use Google’s AI tools to make its stanchion pad speak with real-time comments during Game 4 of the NBA Finals.
The Cannes Lions creator playbook—how creators can turn a week on the Croisette into lasting partnerships
Ad Age spoke with 16 creators, talent managers and influencer marketing executives about how creators can extract maximum business value from Cannes.
Closed reviews in advertising explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on closed reviews, or closed-door reviews, in advertising.
Inside Nike’s star-studded 2026 World Cup spot—Wieden+Kennedy execs dissect the film
How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.
14 creative campaigns to know about today
Stella Artois builds a clay bar above Paris for the French Open, and Beyond Meat bashes itself with mock attack ads.
Vince Vaughn is an invincible Bears GM in rollicking Madden 27 trailer
The Rec League-created campaign turns the actor into a one-man football front office and quarterback.
Agency Brief—Fortnight Collective’s creative hire, OpenAI’s work with indies
This week, we’ve got the exclusive on Fortnight Collective’s new chief creative officer, plus a look at the One Club’s challenge for undergraduate students.
What The Trade Desk’s investment strategy reveals about ad tech’s next era
TD7’s leader, Michael Guptan, sits down with Ad Age to discuss a key stake in data startup Hightouch and programmatic advertising’s future.
Cannes Lions 2026—everything to know about this year’s ad festival
Gift ArticleShareExpandCannes is back starting June 22, with some notable changes. (WPP) EWByErika WhelessJune 05, 2026 05:00 AM EDTFeatured StoriesCannes LionsCannes Lions 2026—everything to know about th...
Marketing winners and losers of the week
Brands roll out “Backrooms” parodies and bringing sexy back pays off for Victoria’s Secret—plus, why it was a bad week for the Ordinary and Alamo Drafthouse.
Why adults are turning kids’ meals into a restaurant value hack
Inflation, GLP-1 medications and shifting ideas about portion sizes are pushing some diners toward smaller-format meals—even as chains continue selling abundance.
How emotional engagement sets gaming apart as a high-impact channel
Gaming fosters sustained, focused engagement, but as a new white paper demonstrates, its heightened emotional gameplay also creates an ideal advertising environment.
How one man became the most sought-after case study editor in advertising
Find out why this editorial house says spending $30,000-40,000 on a case study is worth it.
How to lock in your ad tech stack before the Publicis-LiveRamp deal closes
The future of advertising infrastructure revolves around composability and data ownership.
AI ad of the week: Envato can’t be bothered by distraction overload
The spots are meant to emphasize Envato’s ability to combat the tool fragmentation and distraction overload that many creatives face today.
The best campaign of May 2026, according to Ad Age readers
Ad Age put May’s best campaigns to a reader vote—pulling from our weekly Top 5 roundups dated May 4 through May 25.