In 1861 Charles K. Landis bought 30,000 acres near Millville, along what became the West Jersey and Seashore Railroad, and in 1874 he bought 23,000 more. He planned an alcohol-free, utopian farming community built on progressive ideals. The first houses went up in 1862, and rail service soon linked the settlement to Philadelphia and New York; the population reached about 5,500 by 1865 and about 11,000 by 1875.
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Vineland was an early temperance town where the sale of alcohol was banned. Landis required buyers to build a house within a year, clear and cultivate land each year and leave room for flowers and shade trees, and he laid out Landis Avenue 100 feet wide. Finding the soil suited to grapes, which gave the town its name, he advertised for Italian grape growers, and Thomas Bramwell Welch, founder of Welch's, bought local grapes to make his "unfermented wine," or grape juice. The sandy soil also supported glassmaking.
In the first half of the 20th century, poultry farming was central to the economy, earning Vineland the nickname "The Egg Basket of America," and Arthur Goldhaft's Vineland Poultry Laboratories developed a fowl pox vaccine. The Vineland Training School, New Jersey's first school for people with intellectual disabilities, was where Henry H. Goddard coined the term "moron." Voters approved merging Landis Township and Vineland Borough in a referendum on February 5, 1952, creating the City of Vineland.
Sources
Wikipedia: Vineland, New Jersey